GITEX Shopper 2015, the largest and most anticipated consumer electronics show in the Middle East, on Saturday launched with top regional distributors and power retailers adding to the stellar line-up of exhibitors.

The eight day shopping extravaganza features more than 35,000 cutting-edge gadgets, and a record number of prizes from top name brands and power retailers to celebrate the show's 25th anniversary.

Helal Saeed Al Marri, Director-General, Dubai Department of Tourism and Commerce Marketing (DTCM) and Director-General, Dubai World Trade Centre Authority, opened the event, taking place at the Dubai World Trade Centre (DWTC) until Saturday, 10th October.

Thousands of eager shoppers packed Sheikh Saeed Halls 1, 2 and 3 on the first day of the show, taking advantage of the latest deals on smartphones, digital cameras, UHD TVs, tablets and a broad spectrum of the latest electronic gadgets. The fun festival atmosphere saw visitors enjoying live music and entertainment, interactive product trials and a host of incredible giveaways. A wide choice of casual dining options added to a great day out for the family.

"In today's fast-changing technologically driven world, GITEX Shopper offers the ideal platform for keeping abreast of the world's new launches, top trends and innovative advances," said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC)